New logo and identity for “VASILIADIS furniture”, a company that has been successfully active for over 45 years in children’s furniture. The new B-symbol is composed of the symbols of value, quality, the joy of creation and childishness. It also refers to an assembly game and a house plan.

The new logo keeps the “B” letter, the lowercase script and the bold colors as heritage elements from the old one. It exudes joy, friendliness, play, craftmanship and stands with a strong and fresh character in every communication need.

“Vassiliadis” lettering is all custom in order to emphasize the essence of handmade furniture. Also a system of symbols that refer to the wooden toys as well as parts of the new logo was created. These symbols were used to enhance branding in various applications.