Synecalm print ad

Title reads: “From burst… to calm… with the help of nature.” This is our print ad for the Synecalm® anti-coughing syrup series. Synecalm® contains honey and plant extracts that relieve, soften the throat and effectively treat persistent cough.

We were asked to depict the immediate effect that the syrup has to coughing. The client also asked to refer to the natural ingredients in the synthesis of the product. We wanted to depict the relief from the coughing in a downslide scale within a natural envionment. So we created that illusion that at a first glance looks like a soundwave fading to silence. The mirroring effect of the trees in the lake helps creating a beautiful and premium image for the brand.

This print ad was awarded with a Silver Award in the ERMIS AWARDS, the Greek advertising awards. No Gold Award was given in the same category.

Original image of the lake comes from Shutterstock images.