- visual identity
Logo, branding and visual identity for Ridemind, the first Greek online marketplace for peer- to-peer car sharing. Following the global car-sharing trend and based on the sharing economy, Ridemind is an innovative digital platform for car rentals, consisting of people: those who rent a car and those who want to rent! Renters avoid bureaucracy, high car rental costs from a traditional rental company and owners take advantage of their car earning extra income. There’s also an eco friendly side here: the more we share, the less cars on the streets!
Superfy’s logo for Ridemind was inspired by human and car symbolisms. Main visual in the logo is a vivid, funny character who searches everything and moves fast. The hole branding design fits the nowadays fresh, user friendly aesthetics that the digital era requires.