LAKIOTIS REBRANDING

Logo facelift and identity applications for LAKIOTIS, a Greek family business that has been successfully operating for decades in the bathroom, floor and kitchen sectors. LAKIOTIS provides thousands of premium design and functional solutions, always with stock available products from all over the world and an immediate delivery within 24 hours, extremely important features for every customer.

We designed the new logo that marks the new era for the brand, respecting the visual heritage and the wide recognition of the previous one. The old lettering that looked unbalanced giving an insecure look, gives its place to a custom lettering, a new “wordmark” with character in a deep, vivid red colour.

Capital letter “Λ” holds an emblematic position once again. It was redesigned with simpler lines and a robust look “leading” the logo like a forerunner. The “Λ” works also as a symbol, a registered trademark in the various applications and in the LAKIOTIS social media profile.

Overall, the new look and feel of the brand balances between the successful, recognizable past, the demanding present and its promising future.