GOODYEAR Driving Safety Χ 4
We were asked by Hill + Knowlton Strategies to create a small budget campaign for Goodyear and Dunlop Hellas. We came up with the idea of the tire-guy character who interacts with Greek celebrities and influencers to communicate the message of the major importance tires have in driving safety: “Choose wisely and keep your tires in good condition for a safe trip home”.
Mrs Eleni Petroulaki a Greek super famous fitness and healthy lifestyle guru, Kostas Vlachakis a famous tech blogger and unboxer and Lambros Fisfis a famous greek stand-up comedian were our stars who helped us deliver the message.
Superfy delivered name and concept of the campaign, copywriting, graphics and supervision of the hole production.
Agency: Hill+Knowlton Strategies
Production: Sting Studio