ELIXIR TEASTICKS PACKAGING
- visual identity
A change in tea! Introducing Elixir Teasticks, the new and wonderful way to enjoy a cup of delicious tea. Tea leaves, infuser and stirrer combined in one stick! We were asked to re-design the packaging of the series. We thought it was mandatory to have the innovation of Elixir Teasticks visible in the front artwork in order to show how the product works. Vibrant colours and delicious tea and fruits compositions were used to increase the appetizing appeal of the product. We also kept the dots pattern from the previous design, an element inspired from the tiny holes in the teastick. Discover the Elixir experience here: www.elixirtea.eu
This work won a Gold Packaging innovation Award (Pylon B – New Packaging Method for Elixir Teasticks, Packaging Awards 2019).