– Small / medium brands with specific business development needs, need comprehensive consulting support.

– Big advertising agencies, focused on high budget management, detach themselves from the needs of small and medium clients.

– Digital agencies and performance specialists are more focused on the technical part of online advertising, ignoring the importance of strategy and branding and communication that guarantee proper communication messages.

– The boutique service environment is more “person-centered”, in a logic of exclusive experiences that the public is looking for especially after the social transformation that covid has created for two years.