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GSK Children’s smiles

  • Campaign, Movie, Print, Radio
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GSKs campaign “Kids Smiles” for meningitis B, in collaboration with Hill & Knowlton Strategies. The campaign is a major initiative of GlaxoSmithKline in order to inform and sensitize the public about the prevention of meningococcal meningitis type B. The aim of this initiative is to inform the public that vaccination is still no1 effective solution in prevention and protection against the disease. The first and the only vaccine against meningococcal serogroup B, is available in Greece by GSK. The campaign includes television spots, radio spots, print media, internal event of GSK, big event with an information booth and playground at the Mall Athens. Director: Stella Serefoglou, Production: STEFI productions, Photography: MATH Studio-Marios Theologis